“Interior art needs careful consideration in terms of budgeting, and needs the support of all the stakeholders to bring a design vision to life. I’m biased but when architecture, interiors, and art all come together in an integrated manner, the project captures you in a whole new way. When we’re brought in at the start of a project, we’re able to have a more collaborative relationship with the designers and help create what we now call, ‘wow moments’. ![]() “Art placement should be purposeful within design, and not just an added layer at the end, or an afterthought. If your Instagram moment isn’t created with this integrity it won’t have the desired effect in the long term, and that’s why integration is so important.”Īnd should art consultancy be brought in at the beginning rather than at the end of a project? Or does it not make much of a difference… Since Instagram is image led, we can see why it has become such a key concern for operators and investors, as they need the imagery to speak for them and attract bookings.For any art collection to create an impact, it has to create a connection in a way that is authentic to the hotel, brand, and destination. They’re a savvy audience and they want more from their hotel than just a place to rest their head. Before the pandemic, they travelled more times a year than any other generation before them. Instagram definitely plays a significant role in how a whole generation of travellers chooses where to stay. Thankfully, there are some notable design firms who really push for this and use their voice to advocate working with an art consultant. “Art needs to be a conversation at the start of a project. I don’t consider this to be integrated art and, in my opinion, these projects are missing a trick. We still face many enquiries that treat art as an accessory to match the colour scheme. ![]() These are the people who understand how a great art collection can set their hospitality project apart from the others. “However, we’re now finally seeing some action, mainly driven by the interior designers, operating brands, developers and owners. “It’s taken some time for commercial projects in this region to take the art component of a design seriously,” she says. ![]() Rachael Brown, Co-Founder and Creative Director, speaks to LTD about the growth of art integrated interiors in the region, and the role of instagram in promoting this trend. The hotel and Lulie Fisher Design Studio also won Best Interior Design for a Hotel at the CID awards in 2019. Their art consultancy portfolio includes award winning projects, the most recent being the Vida Emirates Hills hotel, which received the Ahead Award MENA 2020 edition in the lobby and public spaces category. Their packages start from concept design through to production and installation, and work with a host of artists in the MENASA region and beyond. Capsule Arts has been operating as a provider of art based design services in the region for several years, designing and producing bespoke art and accessories packages for the hospitality industry.
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